However, it's not certain if the change is due to the use of new ingredients or if serving sizes have increased. and Canada.Ĭalories per serving have varied throughout the years non-zero calorie flavors were once as low as 4 calories in 1990 and now, they may be as high as 15 in 2018, depending on flavor. Kraft Heinz, the parent company of Crystal Light, offers a product locator on its website to help locate flavors in a desired location. In April 2012, several Crystal Light varieties were added to the line of sodamix syrups for SodaStream home soda makers. In 2011, Crystal Light Pure Fitness was renamed Crystal Light Pure, and three additional flavors were introduced. It is currently sold in "On The Go" packets. In 2010, Crystal Light launched Pure Fitness, a "naturally-sweetened" low-calorie fitness drink mix which is sweetened with sugar and Truvia, a sweetener derived from the stevia plant. On a finished case goods basis, the new design uses 250 tons less packaging than the original. In 2009, Crystal Light redesigned its multi-serve packaging. įirst packaged in multi-serve canisters, Crystal Light launched single-serve "On The Go" packets in 2004.
Ingredients Ĭrystal Light is sweetened with a combination of aspartame, acesulfame potassium, sucralose, and/or sugar depending on the specific product line and flavor. Ī 1987 commercial featuring Raquel Welch showed her singing and dancing in a blue jumpsuit and, once finished with her performance, shunning a can of Diet Coke in favor of Crystal Light. Many of her print advertisements for the brand featured her in workout attire.Ī 1986 commercial featuring Priscilla Presley showed her practicing karate in a dojo while drinking Crystal Light. Her final commercial, airing in 1987 or 1988, featuring her stuck in traffic in a limousine and performing a variety of difficult stunts, ultimately ending up on a boat drinking Crystal Light. Another undated commercial used a similar format, showing Evans exercising and drinking Crystal Light in a women's gym. Advertisements Ī 1985 commercial featuring Linda Evans showed her doing aerobics in a women's gym and drinking Crystal Light. General Foods sold $150 million of Crystal Light during the product's first year on national markets, representing 20% of all powdered drink mixes and 2/3 of all sugar-free drink mixes in the United States.
It was introduced throughout the United States in April 1984. As of mid-1983, it was being sold in 11 test areas. History Test marketing and introduction Ĭrystal Light was sold in test markets beginning in 1982. It is available in a wide variety of flavors, such as lemonade, sweet tea, and fruit punch. General Foods, a now defunct company, were the original sellers of the product, but now it is sold by Kraft Foods. It was introduced in 1982 to a test market and released to the public in April 1984. Crystal Light is an American brand of powdered and artificially sweetened beverage mixes produced by Kraft Heinz.
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